The effect of marketing capabilities and innovation orientation on CRM performance
Published: 22 August 2023| Version 1 | DOI: 10.17632/m4chgm525f.1
Contributor:
Cíntia AraújoDescription
Data used in the study regarding the effect of marketing capabilities and innovation orientation on CRM performance
Files
Institutions
- Universidade Nove de JulhoSP, Sao Paulo
- Universidade de Lisboa ADVANCELisboa, Lisboa
- Faculdade FIPECAFISão Paulo, Sao Paulo
Categories
Marketing, Innovation, Quantitative Design of Research, Customer Relationship Marketing, Organisational Innovation
Funders
- National Council for Scientific and Technological DevelopmentFederal District, BrazilGrant ID: 422050/2018-0