The effect of marketing capabilities and innovation orientation on CRM performance
Published: 22 August 2023| Version 1 | DOI: 10.17632/m4chgm525f.1
Contributor:
Cíntia AraújoDescription
Data used in the study regarding the effect of marketing capabilities and innovation orientation on CRM performance
Files
Institutions
Universidade Nove de Julho, Universidade de Lisboa ADVANCE, Faculdade FIPECAFI
Categories
Marketing, Innovation, Quantitative Design of Research, Customer Relationship Marketing, Organisational Innovation
Funding
Conselho Nacional de Desenvolvimento Científico e Tecnológico
422050/2018-0