The effect of marketing capabilities and innovation orientation on CRM performance

Published: 22 August 2023| Version 1 | DOI: 10.17632/m4chgm525f.1
Contributor:
Cíntia Araújo

Description

Data used in the study regarding the effect of marketing capabilities and innovation orientation on CRM performance

Files

Institutions

Universidade Nove de Julho, Universidade de Lisboa ADVANCE, Faculdade FIPECAFI

Categories

Marketing, Innovation, Quantitative Design of Research, Customer Relationship Marketing, Organisational Innovation

Funding

Conselho Nacional de Desenvolvimento Científico e Tecnológico

422050/2018-0

Licence