An Investigation into the Experience Economy of Immersive Event Industry to Increase Consumer Satisfaction in China

Name: An Investigation into the Experience Economy of Immersive Event Industry to Increase Consumer Satisfaction in China
Creator: Zhiyan Zhang
Published: 2020-04-23T17:03:22.984Z
Keywords: Consumer Attitude

Zhang, Zhiyan

doi:10.17632/m6sg4sw89b.1

An Investigation into the Experience Economy of Immersive Event Industry to Increase Consumer Satisfaction in China

Published: 23 April 2020| Version 1 | DOI: 10.17632/m6sg4sw89b.1

Contributor:

Zhiyan Zhang

Description

This data is about the questionnaire results towards the investigation of consumer satisfaction in immersive theatre " Sleep No More" in Shanghai.

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University of Huddersfield

An Investigation into the Experience Economy of Immersive Event Industry to Increase Consumer Satisfaction in China

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