The Selective Link: Institutional Moderation of Privacy Calculus in AI-Driven Personalization and Consumer Trust

Published: 12 August 2026| Version 1 | DOI: 10.17632/mg8yb8z5kf.1
Contributors:
Syahran Bent,

Description

This dataset contains the research data, survey responses, and statistical analysis related to the study titled "The Selective Link: Institutional Moderation of Privacy Calculus in AI-Driven Personalization and Consumer Trust". The data includes variables measuring consumer privacy calculus, perceptions of AI-driven personalization, institutional moderation effects, and consumer trust metrics. This dataset can be used to replicate the findings or for further research in digital consumer behavior and privacy management.

Files

Institutions

Categories

Management, Business Administration, Consumer Behavior

Licence