The effect of mobile marketing on the purchase of staple products among Bottom of the Pyramid (BoP) consumers

Published: 24 May 2023| Version 1 | DOI: 10.17632/mj8htbs8h2.1
Contributors:
Siphiwe Dlamini,
,

Description

Dataset to investigate mobile marketing strategies within low income consumers.

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Categories

Marketing, Consumer Behavior, Digital Marketing

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