Statistical Analyses Results
Published: 1 October 2024| Version 1 | DOI: 10.17632/myy87wdg4f.1
Contributors:
Jony Yulianto, Description
The present dataset provides raw data, scales, and full statistical analysis of intentions to buy nasi pecel in East Java in Indonesia, its socio-demographic determinants, and its psychological determinants such as regional consumer ethnocetrism and social identity.
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Institutions
Universitas Ciputra Surabaya
Categories
Ethnocentrism, Purchasing, Consumer Research, Social Identity Theory
Funding
LPPM Universitas Ciputra Surabaya
009/UC-LPPM/DIP-BIMA/SP3H/IX/2024