Chinese questionnaire version for: Chinese elderly tourists’ perceptions regarding rural tourism destination revisit and recommend intentions: Merging the value-attitude-behaviour and theory of planned behaviour

Published: 2 June 2023| Version 1 | DOI: 10.17632/n3mm5gctd6.1
Contributors:
Yue Gong, Jongsik Yu, Zhong-Hua Wang, Chen Che, Philip Pong Weng Wong, Lei Wang

Description

This repository provides additional data (i.e., Chinese version of the questionnaire) to accompany the paper: "Chinese elderly tourists’ perceptions regarding rural tourism destination revisit and recommend intentions: Merging the value-attitude-behaviour and theory of planned behaviour". This research aims to investigate the relationship between functional value, social value, hedonic value, novelty, attitude, subjective norm (SN), perceived behavioural control (PBC), and revisit and recommend intentions based on the theory of planned behaviour (TPB) and value-attitude-behaviour model. The research findings demonstrated that functional value positively influenced hedonic value and novelty, while social value positively influenced hedonic value, novelty, and attitude. Furthermore, SN had a positive influence on attitude, PBC, and revisit and recommend intention, while attitude and PBC had a positive influence on revisit and recommend intention.

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Institutions

  • Xuzhou University of Technology
  • Inner Mongolia University
  • Sunway University
  • Shanxi Vocational College of Tourism
  • Cheongju University

Categories

Questionnaire, Destination Marketing, Chinese Language, Cultural Tourism

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