Czech Universities SM Data 2022
The conducted research aims to describe the posting practices and selected engagement metrics of the Facebook and Instagram profiles of top universities from the Czech Republic in 2022. First, to capture the quantitative data researchers used the analytical tool ZoomSphere (2022), which allows selected social networks to be investigated. This tool captures statistics about only publicly available social media posts through the API platform. Second, the researchers simultaneously collected and mapped posts published by selected universities from September to December 2022 in detail .