Chinese Generation Z Green Hotel Visit Intention Survey Data
Published: 7 December 2023| Version 1 | DOI: 10.17632/n6wfps9ht2.1
Contributor:
皓东 吴Description
This is an open database concerning the visit intentions of Chinese Generation Z towards green hotels. The questionnaire, based on the original Theory of Planned Behavior (TPB), incorporates multi-dimensional perceptions of green value and corporate social responsibility, consisting of a total of 39 questions. A total of 426 responses were collected through online distribution
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Categories
Sociology, Sustainability, Consumer Behavior, Environmental Studies, Consumer Marketing