Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry

Name: Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
Creator: Salwa Anindya
Published: 2025-11-20T12:38:32.324Z
Keywords: Structural Equation Modeling, Least Squares Method

Anindya, Salwa; Herman, Robertus Tang

doi:10.17632/n8xwb84yzv.1

Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry

Published: 20 November 2025| Version 1 | DOI: 10.17632/n8xwb84yzv.1

Contributors:

Salwa Anindya, Robertus Tang Herman

Description

Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry

Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry

Description

Files

Categories

Licence