Supplemental materials and research data supporting the research paper: "How Placement Affects Brand Preferences in Advergames: A Test of Inhibition and Facilitation Processes During Search"
Published: 9 May 2022| Version 1 | DOI: 10.17632/nbfpmm4m8h.1
Contributors:
, , Description
This object contains research data and analyses of three experiments published in the research paper: "How Placement Affects Brand Preferences in Advergames: A Test of Inhibition and Facilitation Processes During Search"
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Institutions
Universitat Wien
Categories
Social Psychology, Marketing, Advertising