Raw data for modeling the impact of consumer satisfaction on dairy brand attitude, brand preference and purchase intentions in Morocco

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Research data are collected via an online self-administered questionnaire from a sample of Moroccan consumers of a dairy brand. The questionnaire was self-administered via the Google Forms tool during the months of April 2020. A total of 195 responses from consumers were received, including 110 women and 85 men. The age of the respondents varies between 16 and 60 years old with an average age of 24.9587. In addition, 78.6% of the respondents are single, 19.5% married and 1.9% divorced. The findings indicate a positive influence of consumer satisfaction on brand attitude, brand preference, and purchase intentions.

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