The Dynamics of Customer Purchase Intention: An Investigation on Influence of Digital Marketing, Social Media Adoption and Customer Engagement on Brand Performance: The Moderating Role of Service Quality

Name: The Dynamics of Customer Purchase Intention: An Investigation on Influence of Digital Marketing, Social Media Adoption and Customer Engagement on Brand Performance: The Moderating Role of Service Quality
Creator: Chai Zhengmeng
Published: 2025-01-03T07:40:12.103Z
Keywords: Marketing, Marketing Management

Zhengmeng, Chai; SALAMAT, HUSSAIN; Malik, Muhammad; Abbas, Zaheer; Munir,  Syed Shahbaz; Abbas, Hussain

doi:10.17632/nnjynbjp97.1

The Dynamics of Customer Purchase Intention: An Investigation on Influence of Digital Marketing, Social Media Adoption and Customer Engagement on Brand Performance: The Moderating Role of Service Quality

Published: 3 January 2025| Version 1 | DOI: 10.17632/nnjynbjp97.1

Contributors:

, HUSSAIN SALAMAT,

, Zaheer Abbas, Syed Shahbaz Munir, Hussain Abbas

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The Dynamics of Customer Purchase Intention: Data Set

The Dynamics of Customer Purchase Intention: An Investigation on Influence of Digital Marketing, Social Media Adoption and Customer Engagement on Brand Performance: The Moderating Role of Service Quality

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