Survey Dataset of The Influence of Theory of Planned Behaviour on Purchase Behaviour on Social Media

Published: 31 March 2022| Version 2 | DOI: 10.17632/nzy5528nst.2
Contributor:
Garry Wei-Han Tan

Description

The data is on the The Influence of Theory of Planned Behaviour on Purchase Behaviour on Social Media in China

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The research employed quantitative methods with the deployment of self-administered online survey questionnaires as the measurement tool . Snowball sampling was used where the survey link is shared via WeChat Moments for voluntary participations. Of the 219 empirical data collected, only 205 responses were qualified and eligible for analysis about data filtering, the remaining respondents were eliminated due to inexperience with social media. SPSS v.22 was employed to conduct the data analysis.

Institutions

UCSI University

Categories

Social Media

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