Mobile banking utilitarian factors and relationship marketing dimensions perception
Data tabulation on the perception of mobile banking service utilitarian factors and relationship marketing dimensions. For the data collection, this study used the survey method.
Steps to reproduce
The data was collected through an assisted questionnaire or a self-administered electronic questionnaire. The electronic questionnaire, developed on the “onlinepesquisa” digital platform (https://www.onlinepesquisa.com/), was sent through the WhatsApp app.