Mobile banking utilitarian factors and relationship marketing dimensions perception

Published: 9 March 2021| Version 1 | DOI: 10.17632/p3r7njtr5b.1
Contributor:
Francisco Moreira

Description

Data tabulation on the perception of mobile banking service utilitarian factors and relationship marketing dimensions. For the data collection, this study used the survey method.

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Steps to reproduce

The data was collected through an assisted questionnaire or a self-administered electronic questionnaire. The electronic questionnaire, developed on the “onlinepesquisa” digital platform (https://www.onlinepesquisa.com/), was sent through the WhatsApp app.

Institutions

Universidade de Brasilia

Categories

Consumer Marketing

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