Mobile banking utilitarian factors and relationship marketing dimensions perception

Published: 9 March 2021| Version 1 | DOI: 10.17632/p3r7njtr5b.1
Contributor:
Francisco Moreira

Description

Data tabulation on the perception of mobile banking service utilitarian factors and relationship marketing dimensions. For the data collection, this study used the survey method.

Files

Steps to reproduce

The data was collected through an assisted questionnaire or a self-administered electronic questionnaire. The electronic questionnaire, developed on the “onlinepesquisa” digital platform (https://www.onlinepesquisa.com/), was sent through the WhatsApp app.

Institutions

Universidade de Brasilia

Categories

Consumer Marketing

Licence