Data on eco-influencers' audiences that influence sustainable lifestyles

Description

This data is used to determine the influence of Eco-Influencers credibility on sustainable lifestyles among Gen Z. The data were collected through an online questionnaire using a 5-point Likert scale, distributed to 151 Generation Z respondents (aged 13–28) who are active on social media and are familiar with or follow Indonesian social media influencers such as Pandawara, Jerhemy Owen, and Ceritanupi. There are four variables in this data, namely: Digital Eco-Engagement, Eco-Influencer Credibility, Perceived Eco-Efficacy, and Sustainable Lifestyle Intention.

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