Dataset AI Influencer on Impulsive Buying

Published: 6 September 2024| Version 1 | DOI: 10.17632/pfpwcvzc9k.1
Contributors:
Stefanus Rumangkit, Siti Paramadita, Lorio Purnomo

Description

This dataset contains respondents' answers regarding A.I. Influencer Characteristics, Impulsive Buying, Perceived Value, and Positive Emotional Appeal.

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Institutions

  • Bina Nusantara University

Categories

Artificial Intelligence, Impulse Buying, Influencer Marketing

Licence