Dataset AI Influencer on Impulsive Buying
Published: 6 September 2024| Version 1 | DOI: 10.17632/pfpwcvzc9k.1
Contributors:
Stefanus Rumangkit, , Description
This dataset contains respondents' answers regarding A.I. Influencer Characteristics, Impulsive Buying, Perceived Value, and Positive Emotional Appeal.
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Institutions
Bina Nusantara University
Categories
Artificial Intelligence, Impulse Buying, Influencer Marketing