Dataset for Examining the Differential Effects of Advertising Constructs on Film Brand Equity and Viewing Intention: The Mediating Role of Audience Engagement
Published: 24 September 2026| Version 1 | DOI: 10.17632/pp6s84xzmj.1
Contributor:
Naveen Kumar BDescription
Film_Advertising_500_Respondents
Files
Institutions
- Visvesvaraya Technological UniversityKarnataka, Belagavi
Categories
Marketing, Advertising