Data of the Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance

Published: 19 May 2019| Version 2 | DOI: 10.17632/pp8j9jtsyz.2
Contributor:
Abdulrahman Al-Surmi

Description

This dataset represents assessments of triadic strategic alignment on organisational performance in Yemen. Survey data was collected using self-administered questionnaire during July 2014. The final data includes 208 complete cases.Data collected in a questionnaire survey of 242 Yemen managers.

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Institutions

University of Bedfordshire

Categories

Management, Business Strategy, Marketing, Firm Performance

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