Shared Revolutionary Identities: How Entrepreneurial Passion Influences Consumer Behavior in Technology Adoption

Published: 9 January 2024| Version 2 | DOI: 10.17632/ptcj8hkhhw.2
Contributor:
Andre Luis da Fonseca

Description

Comments posted to videos published on the UnboxTherapy YouTube channel.

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Steps to reproduce

The two articles in this dataset are exported from a table in a relational database containing the data downloaded from the digital platform. In order to reproduce our study, it is necessary to select those comments that mention only "Apple" and also those comments that only mention "Samsung". Then, you should calculate the vector representation of each of the comments and measure the semantic similarity in relation to the entrepreneur's discourse in the paper. The abductive theorizing carried out in the study takes as its starting point the difference between the two similarity distributions.

Institutions

Universidade Federal do Rio de Janeiro Instituto COPPEAD de Administracao

Categories

Artificial Intelligence, Marketing, Entrepreneurship, Consumer Behavior, Computer Modeling in Social Science, Digital Platform

Funding

Coordenação de Aperfeicoamento de Pessoal de Nível Superior

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