Shared Revolutionary Identities: How Entrepreneurial Passion Influences Consumer Behavior in Technology Adoption
Published: 9 January 2024| Version 2 | DOI: 10.17632/ptcj8hkhhw.2
Contributor:
Andre Luis da FonsecaDescription
Comments posted to videos published on the UnboxTherapy YouTube channel.
Files
Steps to reproduce
The two articles in this dataset are exported from a table in a relational database containing the data downloaded from the digital platform. In order to reproduce our study, it is necessary to select those comments that mention only "Apple" and also those comments that only mention "Samsung". Then, you should calculate the vector representation of each of the comments and measure the semantic similarity in relation to the entrepreneur's discourse in the paper. The abductive theorizing carried out in the study takes as its starting point the difference between the two similarity distributions.
Institutions
Universidade Federal do Rio de Janeiro Instituto COPPEAD de Administracao
Categories
Artificial Intelligence, Marketing, Entrepreneurship, Consumer Behavior, Computer Modeling in Social Science, Digital Platform
Funding
Coordenação de Aperfeicoamento de Pessoal de Nível Superior