Experiment of chocolate consumption
Published: 9 July 2024| Version 1 | DOI: 10.17632/ptt8zxzx92.1
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Enikő KontorDescription
This study investigates the unit size effect, a behaviorally-oriented nudge, on chocolate consumption. In particular, it examines how different unit sizes and the presence or absence of packaging influence the quantity of chocolate consumed and the perceived energy intake in grams and calories. The methodology involved an experiment with four focus groups, differentiated by health-consciousness, who were provided with chocolate in varying unit sizes and packaging conditions.
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Institutions
Debreceni Egyetem
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Consumer Behavior