The impact of cultural destination attributes on overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters

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This data setattempts to examine the relationship between cultural destination attributes, overall tourist satisfaction and loyalty of tourists visiting Istanbul, an important cultural destination. Further to this, a comparison of first-timers and repeaters were investigated with multiple-group analysis. A quantitative research approach was adopted and questionnaire was distributed to international travelers who were about to leave Istanbul.

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