Experimental comparison of content types of digital nomads and traditional influencer marketing in tourism

Description

This study examined "How does the influence of digital nomads compare with traditional influencer marketing in terms of perceived trust, authenticity, and audience impact.

Steps to reproduce

Participants (N = 210) were recruited via Prolific and social media channels. Inclusion criteria required participants to be active social media users aged 18–40, who follow or consume travel-related content online. Participants were randomly assigned to one of the two conditions and provided informed consent prior to viewing.

Institutions

• International Hellenic University

Categories

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