Dataset of imported-local products switching intention
Published: 3 January 2023| Version 1 | DOI: 10.17632/rczrcyttsr.1
Contributors:
Dudi Amarullah, Description
The current dataset is the results of a survey of 528 consumers to investigate imported-local product switching intention by using partial least square structural equation modeling (PLS-SEM). The current dataset includes raw data, PLS-SEM results, outer model, and inner model. The current dataset has seven variables, namely: environmental concern, environmental knowledge, social concern, perceived knowledge of social issues, and switching intention.
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Institutions
Universitas Khairun
Categories
Marketing