Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset
Published: 16 March 2023| Version 4 | DOI: 10.17632/rf8njr7g92.4
The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.
Steps to reproduce
Specifications in the attached report
Technological University Dublin Tallaght School of Science and Computing
Social Psychology, Marketing, Consumer Attitude, Five-Factor Model of Personality
Science Foundation Ireland