Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset
Published: 16 March 2023| Version 4 | DOI: 10.17632/rf8njr7g92.4
Contributors:
Annye Braca, Description
The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.
Files
Steps to reproduce
Specifications in the attached report
Institutions
Technological University Dublin Tallaght School of Science and Computing
Categories
Social Psychology, Marketing, Consumer Attitude, Five-Factor Model of Personality
Funding
Science Foundation Ireland
Grant 13/RC/2106