Survey data that captures participants response to marketing communications personality traits, demographics and dysfunctional attitudes

Published: 22 February 2023| Version 2 | DOI: 10.17632/rf8njr7g92.2
Contributors:
Annye Braca, Pierpaolo Dondio

Description

The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.

Files

Steps to reproduce

Specifications in the attached report

Institutions

  • Technological University Dublin Tallaght School of Science and Computing

Categories

Social Psychology, Marketing, Consumer Attitude, Five-Factor Model of Personality

Funders

  • Science Foundation Ireland
    Ireland
    Grant ID: Grant 13/RC/2106

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