Data for: Beyond Awareness: Psychosocial Determinants of Biodiversity Conservation Intention Among Indigenous Communities in the Kinabalu UNESCO Global Geopark

Description

This dataset contains the primary data used to investigate the psychosocial determinants of biodiversity conservation behavioural intention among indigenous communities within the Kinabalu UNESCO Global Geopark (KUGGP) in Sabah, Malaysia. The research applies the Integrated Model of Behavioural Prediction (IMBP). Data Collection: Data were collected through face-to-face structured questionnaires administered to 353 permanent residents, predominantly from the Dusun ethnic group. The dataset includes socio-demographic variables and several behavioral constructs: knowledge, attitude, perceived norms, self-efficacy, skill barriers, environmental constraints, and conservation behavioural intention. With the exception of the objective knowledge assessment, behavioral constructs were measured using a 5-point Likert scale. Key Findings & Interpretation: The data indicate that self-efficacy and perceived norms are the strongest positive predictors of conservation intention, whereas environmental barriers significantly constrain intention. Knowledge showed high baseline levels but did not act as a direct predictor. The data can be interpreted to show that community-based conservation requires capacity-building and the removal of practical barriers rather than relying solely on knowledge-based awareness campaigns.

Institutions

• Universiti of Malaysia Sabah

  Sabah, Kota Kinabalu

Categories

Funders

• Ministry of Higher Education Malaysia

  Grant ID: FRGC-047

Licence