McDonald’s relabeling expired food incident.

Published: 7 January 2026| Version 1 | DOI: 10.17632/rz6435yzds.1
Contributor:
Xiaodong Guo

Description

On May 13, 2024, a report titled "McDonald’s Alters Expiration Date Labels and Uses Expired Ingredients'' by the Beijing News sparked public attention and discussion. Following investigations by the Municipal Market Supervision Bureau and an official apology from McDonald’s China, the incident was resolved by May 16. This study collected data from Weibo using a Python crawler with the search terms "McDonald’s Relabels Expired Ingredients'' and "McDonald’s China Apology'' The collection window was set from May 13 to 16, 2024, covering the complete lifecycle of the incident, from its outbreak to resolution. The final dataset of 850 Weibo posts.

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Institutions

  • Shanxi University of Finance and Economics

Categories

Public Opinion

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