Factors Influencing User Switching Intention to Discord Nitro: A Push-Pull-Mooring Perspective
Description
Qualitative and Quantitative Data for Researching Factors Influencing User Switching Intention to Discord Nitro
Files
Steps to reproduce
To reproduce the qualitative data collection, researchers should recruit active Discord users who utilize the free version or the premium version of Discord. Conduct semi-structured interview using the questions provided in Quantitative and Qualitative Questions.xlsx with the participants in a one-on-one environment. With the participant consent, record the session, transcribe the audio, and analyze it using the thematic analysis method. To reproduce the quantitative data collection, researchers should make a questionnaire using the questions or indicators provided in Quantitative and Qualitative Questions.xlsx and utilize a 5-point Likert scale ranging from 1 ("Strongly Disagree") to 5 ("Strongly Agree"). The questionnaire is then distributed to be filled by participants that are actively using the free version of Discord or the premium version of Discord.