Mindreading the Brand’s Mental State Data

Published: 10 July 2024| Version 1 | DOI: 10.17632/s8xnrc73zk.1
Contributor:
Jeyoung An

Description

This dataset contains the materials and data from a study investigating whether if consumers mentally anthropomorphize a brand and mentally simulate coordinated movements with a brand, can elicit similar prosocial cognitive consequences to those of imagined interaction between people.

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Institutions

Sogang University Sogang Business School

Categories

Marketing, Brand Strategy

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