Mindreading the Brand’s Mental State Data
Published: 10 July 2024| Version 1 | DOI: 10.17632/s8xnrc73zk.1
Contributor:
Jeyoung AnDescription
This dataset contains the materials and data from a study investigating whether if consumers mentally anthropomorphize a brand and mentally simulate coordinated movements with a brand, can elicit similar prosocial cognitive consequences to those of imagined interaction between people.
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Institutions
Sogang University Sogang Business School
Categories
Marketing, Brand Strategy