Data: Reward Sensitivity and Student Spending Behavior: Economic Education Insights from Blind Box Buying Addiction

Published: 13 August 2025| Version 1 | DOI: 10.17632/sfkcyptjpf.1
Contributor:
YADONG LI

Description

This dataset contains raw survey responses collected from 476 Chinese undergraduate students for a study on the relationship between reward sensitivity and blind-box buying addiction. The survey included demographic questions (education status, gender, age) and behavioural measures related to blind-box purchasing habits (purchase history, monthly purchase frequency, spending per purchase). In addition, it contained psychometric scales assessing reward sensitivity, anxiety, and ego depletion. All responses were anonymous, and no personally identifiable information was collected. The dataset is in EXCEL and includes variable labels and coding descriptions.

Files

Categories

Marketing, Consumer Behavior, Behavioral Economics, Behavioral Addiction

Licence