Twin_Transition_Combined_Quantitative_Qualitative_Data_Package
Description
This dataset is a Mixed-Methods Data Package designed to study the "Twin Transition" (the dual implementation of digital technology and environmental sustainability) within Thailand's BCG business sector. It contains 11 sheets organized into three main components: Data Management & Design (README, Combined_Overview, Sample_Summary, Data_Availability): Details the exploratory research design, sample composition checks, and ethical data governance protocols. Quantitative Component (Synthetic_Data, Codebook): Includes 425 synthetic survey records (N=425) measured on a 1–5 Likert scale across four core constructs: Institutional Pressures (INP), AI Capability (AIC), Sustainable Business Model Innovation (SBMI), and Environmental Turbulence (ENT). Qualitative Component (Qual_Participant_Profiles, Protocol, Coding_Matrix, Theme_Summary): Contains profile data from 30 executive interviews (N=30) alongside a 120-excerpt coding matrix, synthesized into three core themes: Compliance Plus, the Data-Sustainability Paradox, and Human-in-the-Loop governance.