Destination Image
Published: 31 January 2024| Version 1 | DOI: 10.17632/swx34r8gr4.1
Contributor:
SH HengkyDescription
the destination image is a key factor in the process of selecting destinations among tourists (Gunn, 1988; Hunt, 1975). What are the components of destination image? Components of destination image. In the article “Image Formation Process,” Gartner (1994) proposed that three components – cognitive, affective, and conative – compose a hierarchical causal model of destination image.
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This domain includes the manner in which we deal with things emotionally, such as feelings, values, appreciation, enthusiasms, motivations, and attitudes. Descriptors of the Major Categories in the Affective Domain: Illustrative Verbs: Receiving phenomena: Awareness, willingness to hear, selected attention.
Institutions
Universitas Bina Darma, Politeknik Kent
Categories
Hospitality, Quality of Service, Hospitality Management, Cognitive Factor, Affective Process