AN EMPIRICAL STUDY OF DIGITAL LENDING IN INDIA AND THE VARIABLES ASSOCIATED WITH ITS ADOPTION

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As a fresh and trending occurrence in today's world, digital lending in India has piqued my curiosity for research. FinTech use has increased significantly in recent years, particularly during the pandemic. From the days when pawnshops would lend money in exchange for collateral to the present day, when sophisticated technology is utilised to carry out credit underwriting, the backdrop of lending organisations has changed dramatically over the last century. This research helps to get to know about numerous digital lending platforms that are popular among users, as well as the factors that influence digital lending platforms.

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