Survey Data for Determinants of Fruit Purchasing Decision Among Singaporeans
The data was gathered from a primary survey carried out in Singapore among 519 consumers. The data comprises demographics of respondents (i.e., age, gender, income, employment status, education level) and fruit characteristics (i.e., shape, texture, color, price, nutrition, fruit origin etc).
Steps to reproduce
Carry out descriptive analysis on demographic factors and principal component analysis on fruit characteristics in SPSS