Islamic Tourism Indonesia

Published: 5 August 2026| Version 1 | DOI: 10.17632/t3mwzc7pz2.1
Contributor:
Lorine Noor

Description

This dataset contains cleaned and de-identified survey responses from 384 international Muslim tourists who had completed visits to Islamic tourism destinations in Indonesia. The data measure Perceived Attractiveness of Islamic Features, Social Influence toward Islamic Compliance, Perceived Behavioral Control, Tourist Satisfaction, and Revisit Intention using a seven-point Likert scale. The dataset can be used for psychometric validation, Partial Least Squares Structural Equation Modelling (PLS-SEM), mediation analysis, predictive modelling, and comparative research on Islamic tourism, Muslim tourist behaviour, satisfaction, and destination loyalty.

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Categories

Tourism, Marketing, Consumer Behavior, Destination Marketing, Theory of Planned Behavior

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