Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials.

Published: 23 August 2023| Version 1 | DOI: 10.17632/t5pkrb2mwd.1
Contributors:
Ahmed Taher, Alia El-Mohandes

Description

Source Data, Descriptive Analysis, Anova

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Institutions

  • The American University in Cairo School of Global Affairs and Public Policy

Categories

TV, Advertising, Women's Imaging, Consumer Affect

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