Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials.
Published: 23 August 2023| Version 1 | DOI: 10.17632/t5pkrb2mwd.1
Contributors:
Ahmed Taher, Description
Source Data, Descriptive Analysis, Anova
Files
Institutions
The American University in Cairo School of Global Affairs and Public Policy
Categories
TV, Advertising, Women's Imaging, Consumer Affect