Dataset: coffee capsule brand analysis

Published: 25 March 2024| Version 1 | DOI: 10.17632/t75bxh469t.1
Contributors:
, Ana Inês

Description

This dataset contains the results from an online questionnaire conducted to investigate coffee capsule behaviors among Portuguese adults, with a particular emphasis on brand-related aspects. The questionnaire was mainly distributed on social media. The dataset is presented in an Excel spreadsheet file.

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Categories

Marketing, Consumer

Licence