Data on Factors Affecting Library Loyalty using ISSM and PLS-SEM
Description
The datafile contains seven (7) constructs with five (5) items per construct. All items were measured with five-point Likert scales with higher values denoting higher levels of agreement- from one (strongly disagree) to five (strongly agree). Table 1 shows the different constructs and the items, and Table 2 provides the validity of constructs and items using Cronbach and Average Variance (AVE).
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Steps to reproduce
The data was collected through an online survey using Google Form after permission to gather was granted to the researcher. The data in this article were gathered from 550 Gen Z students (378 female, 172 male) who were asked to assess the factors that lead to library loyalty. The main purpose of the study was to assess the success of the library system referred as Library Loyalty among Gen Z students in Cebu. The following constructs were identified based on existing studies. System Quality (SysQL), Service Quality (ServQL), and Information Quality (IQL) affecting Intention to Use (IUL), and User Satisfaction (USL). AI Chatbot Engagement (AICE) was also assessed to check if moderates the effect of Service Quality (ServQL) to User Satisfaction (USL), and Information Quality (IQL) to User Satisfaction (USL). Utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) statistical method, data were computed, analyzed, and presented through WarpPLS 8.0 software, including measurement and structural model analyses.
Institutions
- Cebu Technological University
- University of San Jose Recoletos