Durable Gifts

Published: 9 January 2024| Version 1 | DOI: 10.17632/tpydbv5trj.1
Contributor:
Michael Ent

Description

Participants (n = 644) reported giving more durable gifts to committed relationship partners than to new relationship partners (even when controlling for the cost of the gifts). Study 1 focused on friendship; Study 2 focused on romantic relationships. In both studies, participants wrote autobiographical narratives and completed questionnaires about gift exchange. The present research extends previous work on inefficiency in gift exchange and has practical importance for marketers.

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Categories

Psychology, Behavioral Economics

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