Instagram Comments for Sustainable Fashion Brands. Contrasting Case Studies from Colombia and Taiwan

Published: 11 November 2025| Version 1 | DOI: 10.17632/v52pzzywpd.1
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Description

The database was created with the purpose of studying the image of two brands that design sustainable clothing in Colombia and Taiwan. The aim is to compare users' responses to their content and evaluate their reputation. The database contains 1,270 instances. Each instance associates one categorical variable, one timestamp, and one meta attributes. Brand: Categorical variable [Alado, Story_wear] Date: Timestamp [October 15, 2024, until October 14, 2025]. Comment: Meta attribute [Text or content of the comment]

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Steps to reproduce

After evaluating the posts over a period of one year from the accounts of the brands Alado - Colombia and Story Wear - Taiwan, those with more than ten comments were selected and extracted using the tool exportcomments.com. A total of 932 comments were obtained from the Alado account and 338 comments from the Story Wear account. These were concatenated to obtain a database with a total of 1,270 comments. The tool used for this purpose was Orange Datamining.

Institutions

  • Universidad EAFIT Escuela de Administracion

Categories

Sustainability, Natural Language Processing, Brand Image, Instagram, Social Media Analytics

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