The human brand radar in politics: content and sentiment analysis of Ecuador's 2023 election

Published: 25 September 2024| Version 1 | DOI: 10.17632/v56fgdz4pv.1
Contributor:
Vitor Reis Soares

Description

Here are the files used to carry out the research: The human brand radar in politics: content and sentiment analysis of Ecuador's 2023 election. The data collected on the candidates' social media is organized, as well as the R codes used to carry out the sentiment analyses.

Files

Institutions

Universidade Federal Fluminense

Categories

Marketing

Licence