Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

Published: 4 November 2024| Version 2 | DOI: 10.17632/v58tgjh426.2
Contributors:
, Riza Rizqiyah

Description

The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.

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Categories

Entrepreneurship, Consumer Intention, Consumer Preference

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