Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

Name: Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention
Creator: Sheryn Thalia
Published: 2024-11-04T14:48:38.146Z
Keywords: Entrepreneurship, Consumer Intention, Consumer Preference

Thalia, Sheryn; Rizqiyah, Riza

doi:10.17632/v58tgjh426.2

Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

Published: 4 November 2024| Version 2 | DOI: 10.17632/v58tgjh426.2

Contributors:

, Riza Rizqiyah

Description

The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.

Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

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