HABIB1
Description
This dataset contains the quantitative survey data and the research instrument used in the study titled "Beyond Acquisition and Retention: A Cross-Stage Model of Customer Management in Platform-Based Consumer Services." The data were collected from 384 users, customers, and drivers of app-based internet taxi services in Istanbul. The survey instrument contains 60 items measured on a five-point Likert scale (1 = strongly disagree to 5 = strongly agree). The dataset includes responses on causal conditions, contextual conditions, intervening conditions, customer-management strategies, customer acquisition, and customer retention. The dataset is provided in both CSV and Excel formats to support reproducibility and further analysis. The accompanying questionnaire files (in English and Persian-English bilingual format) document the measurement items and coding scheme. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4.0. All responses have been anonymized prior to deposit; only an anonymous ID field is retained. No personally identifiable information is included.