The Impact of Temporal Characteristics of Product Placement on Interaction Intention: The Mediating Role of Net Interaction Tendency

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Study 1 leverages a pre-trained artificial intelligence model to annotate temporal features of advertisement placements and brand interaction intention within video samples, subsequently fitting a relational curve between these temporal characteristics and user interaction intention. Study 2 employs structural equation modeling to examine the mediating role of net interaction tendency. Study 3 utilizes a composite central experimental design to identify optimal advertisement placement strategies that maximize user interaction intention.

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