Analysis of Innovation in Car Rental Using Information Systems and Customer Satisfaction Monitoring Using Web-Based Servqual Method with Whatsapp Notifications

Description

This paper focuses on the development of an information system model that is integrated with service quality measurement using the Servqual method to support overall business performance improvement.

Steps to reproduce

This research uses quantitative methods with descriptive and verification approaches. The descriptive approach is used to describe the condition of the information system and the quality of the services implemented, while the verification approach aims to test the influence between the studied variables through statistical analysis. This research focuses on measuring service quality using the Servqual method and analyzing the influence of web-based information systems on customer satisfaction and service performance.

Institutions

• Binus University

  Jakarta, Jakarta

Categories

Licence