Dataset on Women Consumers' Purchase Intention toward Biodegradable Sanitary Napkins in Dhaka, Bangladesh

Description

This dataset contains survey data on wwomen consumers’ purchase intention toward biodegradable sanitary napkins in Dhaka, Bangladesh. The dataset was developed to support research on sustainable consumption, environmentally responsible purchasing, and consumer decision-making in the context of biodegradable menstrual hygiene products. The dataset contains 439 observations and 25 variables. It includes demographic characteristics and multi-item measures of Environmental Concern, Health Concern, Perceived Environmental Benefits, Subjective Norm, Perceived Behavioral Control, Attitude, and Purchase Intention. The dataset may support empirical research on sustainable consumer behavior, green purchasing, biodegradable menstrual hygiene products, behavioral intention, and Extended Theory of Planned Behavior models. It may also be used for descriptive analysis, reliability assessment, regression analysis, structural equation modeling, and related behavioral research. The study area is Dhaka District, Bangladesh. The accompanying Data Dictionary provides information on the variables, constructs, data types, and item descriptions.

Institutions

• Southeast University

  Dhaka Division, Dhaka

Categories

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