IRCS-The Price of Authorship in Generative AI-Enabled Retail Customization

Description

This dataset contains anonymized quantitative survey responses collected for Study 1 (N = 565) in the research project titled "The Price of Authorship in Generative AI-Enabled Retail Customization". The data were collected via an online research panel (Credamo) in mainland China following a standardized hands-on Generative AI product customization task. The dataset includes measured items and construct scores for GenAI affordances (interactivity and output diversity), perceived design agency, accountability-related AI anxiety, purchase intention, and demographic variables. All personal identifiers have been removed to ensure participant confidentiality.

Institutions

• Wuxi Taihu University

  Jiangsu, Wuxi

Categories

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